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espresso ground coffee

Do You Buy Espresso Ground Coffee? Start doing this instead.

Espresso Ground Coffee Vs Instant

As you reach for that familiar package of espresso ground coffee, pause for a moment. There’s an untold story behind those finely milled beans that could change how you view your daily brew.

espresso ground coffee flavour loss in 20 minutes, compared with instant coffee that retains it's favour for 12-18 months.

The Rapid Decline of Espresso Ground Coffee 

Espresso ground coffee, the bedrock of bold, Italian-style brews, is loved for its deep flavour and rich crema. However, this adoration is eclipsed by the reality that, once ground, espresso begins to lose its lustrous flavour incredibly fast. Just 20 minutes after grinding, the vibrant complexity starts to fade, leaving you with a less-than-perfect cup.

The shelf life of espresso ground coffee might seem ample at first glance, but it’s a fleeting two-week window before the quality diminishes. Ground espresso coffee’s susceptibility to oxidation means that with each day, the oils that give it its signature taste grow dull and lifeless.

The Shyne Instant Mushroom Coffee Advantage

Now, imagine a coffee that breaks the mould. Shyne Instant Mushroom Coffee defies the limitations set by traditional espresso ground coffee. With a remarkable shelf life that keeps it at peak quality for 12 to 18 months once opened, Shyne proves that great coffee can also be convenient and enduring.

Unopened, Shyne Instant Coffee goes even further, maintaining its freshness for up to two years. This isn’t just a testament to longevity but a promise of consistency. Each cup delivers the same vibrant taste without the rush against time you face with espresso ground coffee.

The Optimal Choice for Health and Flavor

Beyond its impressive shelf life, Shyne Instant Coffee is enriched with health-boosting mushroom extracts. This isn’t something ground coffee can claim. Each serving is designed not only to awaken the senses but also to support cognitive and immune health.

Make the Enlightened Switch

Before you commit to your next purchase of espresso grounds, consider what you’re genuinely seeking in your coffee experience. The choice is clear if it’s a rich flavour that lasts and a cup that contributes to your health.

Shyne invites you to step into a new era of coffee drinking—one where quality, longevity, and wellness are not just ideals but standards. Say goodbye to the haste of using ground coffee and welcome the lasting satisfaction of Shyne. Choose wisely, choose Shyne.

Ground Coffee: Freshness in Each Grain

Ground coffee is cherished for its freshness and versatility. The benefits are many:

  • Customization: The grind size of ground coffee can be tailored to the brewing method, from coarse for a French press to fine for an espresso.
  • Variety: A vast array of coffee bean types can be purchased and ground, offering various flavours and strengths.
  • Aroma: Grinding coffee beans releases their oils and aromas, creating an unmatched sensory experience.

To grind espresso properly, you’ll need a good quality burr grinder that can achieve a fine, consistent size, essential for the pressure and short brewing time of an espresso machine. The grind must not be too coarse, which would make a weak espresso, or too delicate, which can lead to over-extraction and bitterness.

Common myths and misconceptions

Myth: Ground Coffee and Instant Coffee Are the Same

Truth: Ground and instant coffee start from coffee beans, but their processing is entirely different. Ground coffee is simply coffee beans that have been ground down but not brewed. In contrast, instant coffee is made from brewed coffee that has been freeze-dried or spray-dried into crystals. The flavour, aroma, and preparation methods differ significantly between the two.

Myth: Ground Coffee Lasts as Long as Coffee Beans

Truth: Ground coffee does not retain freshness for as long as whole coffee beans. When coffee beans are ground, they are exposed to more air, accelerating the oxidation process. This leads to a quicker loss of flavour and aroma. Typically, ground coffee remains fresh for about 1-2 weeks, whereas whole beans can stay fresh for several weeks or longer if stored properly.

Myth: The Finer the Grind, the Better the Coffee

Truth: The ideal grind size for coffee depends on the brewing method. While a fine grind is preferred for espresso due to its quick extraction time, it can lead to over-extraction and bitterness in slower brewing methods like French press or drip coffee, which typically require a coarser grind. Using the wrong grind size for your brewing method can significantly impact the flavour and quality of the coffee.

freeze dried instant coffee with mushroom extracts

Instant Coffee: Convenience Meets Innovation

Instant coffee, on the other hand, is lauded for its convenience and longevity. Here’s why many turn to instant:

  • Ease of Preparation: Add hot water, and your coffee is ready—no equipment required.
  • Consistency: Each cup is as good as the last, providing a uniform flavour profile.
  • Shelf Life: Properly sealed, instant coffee can maintain its taste for months, even years.

myths and misconceptions

Myth: Instant Coffee Has No Health Benefits

Truth: Contrary to this myth, instant coffee does contain several health benefits, similar to regular coffee. It contains antioxidants and nutrients like magnesium, potassium, and various B vitamins. While some compounds may be reduced during instant coffee manufacturing, it offers benefits like improved mental alertness, potential liver protection, and a reduced risk of certain diseases like Type 2 diabetes.

Myth: Instant Coffee Is Made From Lower Quality Beans

Truth: Many believe that instant coffee is made from inferior-quality beans, but this is not necessarily true. The quality of instant coffee depends on the brand and the beans they choose to use. Some premium brands use high-quality beans for instant coffee, ensuring a better taste and aroma. The primary difference lies in the processing method, not the inherent quality of the beans.

Myth: All Instant Coffee Tastes the Same

Truth: Like traditional coffee, instant coffee comes in various roasts and blends, leading to multiple flavours and strengths. The taste can vary significantly between brands and types of instant coffee. Additionally, newer methods of freeze-drying and micro-grinding have improved the taste and texture of instant coffee, bringing it closer to the experience of freshly brewed coffee.

The New Age Process of Making Premium Instant Coffee

The process of making instant coffee has evolved significantly. In 2023, the focus is on preserving the taste and aroma of the coffee while ensuring the product is convenient. The modern process typically involves:

  1. Brewing coffee in industrial percolators to create a concentrated liquid.
  2. Freezing the liquid to preserve the coffee’s integrity, a method known as freeze-drying.
  3. Breaking the frozen coffee into granules, which are then vacuum-packed to keep the flavour intact.

This method differs from past techniques, such as spray drying, which often resulted in a more pronounced loss of flavour due to the high temperatures. The freeze-drying process, by contrast, better preserves the coffee’s original qualities.

As we can see, ground and instant coffee have unique processes and benefits catering to different lifestyles and preferences. Whether you cherish the ritual of grinding your espresso or relish instant coffee’s quick comfort, there’s a coffee process designed for you.


Espresso Ground Coffee: Quick flavor loss in 20 mins.

🍄 Shyne Mushroom Coffee: Stays fresh 12-18 months.

🔄 Customizable Grounds: Tailored grind sizes for various brewing methods.

Myth-Busting: Ground and instant coffee in freshness

⏱️ Instant Coffee Perks: Easy preparation, uniform flavor + shelf li​fe.

🌿 Health Benefits: Instant coffee has antioxidants and vitamins.

🔄 Freeze-Drying: Modern instant coffee process preserves flavour profile.

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