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All About Private Label Services For Building Your Brand

Is Private Label Right For You?

This is a question that most business owners ask at some point. Is private label a good option? It can be for a lot of businesses—especially those looking to expand their product line to increase sales quickly.

Private labelling is a strategy employed by most large companies – but it can also help smaller companies sprint to the top. By using a private label service like ours, you can focus on the most critical aspect of running your business.

I am sure you already know what I’m talking about. It’s Sales!

Let’s Talk About Generating More Sales

Sales is the number one driving factor behind any business. Without sales, it’s hard to grow. If you understand this key principle, you might be the type of person who would benefit from a private label service.

If you are a new company just starting – our private label service can help you grow your unique brand quickly and with minimal effort. This means you don’t have to manufacture the product yourself. We have formulations ready to launch under your brand name right now.

Most larger companies already understand the benefits of private labelling products. Once you have an established brand, it becomes easier to start selling new products. So, who wouldn’t want to leverage new products in such a situation? I know I would.

How Does Private Labelling Work?

Once you’ve determined that private labelling is right for you, it’s time to learn how it all works. The beautiful thing about a personal label service is that you can have a full lineup of products under your brand in 30 days or less.

The first step to leveraging other people’s products is to contact them. Most companies that offer these services will have information on their website. It’s best to reach out to them and learn more about their services.

Initially, finding the right partner can be tricky. After you’ve reached out to them – you’ll be contacted by a sales rep. But don’t worry; most private label services aren’t there to push you into doing business with them.

Actually, in many cases, it can be the opposite. Companies that offer these services often screen clients to ensure they meet the minimum order qualifications before proceeding with the next step, a quote.

Getting A Quote For Private Labelling

This is a straightforward process that you must think carefully about. Many factors impact a quote for a private-label product—a major one being order volume, and generally, the larger the order, the bigger the discount.

When you ask for your quote, asking if any tiered price breaks might impart cost savings to you is a good idea. At this point, it’s all about clearly describing the products you’re most interested in.

Don’t worry if you can’t afford to buy the whole lineup. Most companies offer their products individually as well as in packages. Just remember, there can be tremendous cost savings when doing large volumes.

private labelling service, building a brand

Accepting A Quote: What To Know

After you have received a quote for the items you are considering – go over it carefully and with purpose. Look at the quantities and prices to ensure they match your original requests.

Look for wording that describes what the packaging will look like (or whether you will supply your own), as this is one of the most important aspects of your new brand. Examine the payment terms in detail and ensure you know what you’re getting into.

Let’s say everything looks good, and you are ready to accept your quote – what do you need to do next? 

It’s best to contact your sales rep (by email or phone) to clarify any questions about the quote, payment structure or products you will receive.

Ensure you are 100% clear on everything before accepting the offer for private labelling. After accepting the terms and conditions, you must make a deposit or full payment on your order.

Next Steps: Design Your Packaging

The company can process your order now that you’ve accepted your quote.

But wait – can they?

Not just yet. The ball is now in your court to develop a design for the packaging. This can be a lengthy process, and most will hire a designer. Some private labellers will have an in-house graphics team to help you, usually for an added fee.

Let’s say you already have a logo and an idea of the branding you’d like to see on the package. What next?

The best thing to do is to contact the company and request the package die-line, nutrition facts, or any other considerations you might want to include in your packaging.

Once you have everything together and are happy with the look of your packaging, it’s time to get them printed. You may have a printer you already work with – and that’s great! But some companies will include this as part of your package.

Product Manufacturing

Everything is in place – the manufacturer of your new product has the packaging on hand. This is where the process starts to feel easy. (because it is)

Depending on the agreed-upon time, the co-packer will begin to prepare the recipes for your custom-branded products. Please relax while they blend, pack, seal, label and date your products according to your specifications.

Just kidding – don’t sit back and relax. It’s time to start selling!

It would be best to have a product mockup ready to show the world. (show it) Let your followers be the first to know about the new lineup. They’ll be excited, and it will help generate a buzz for your brand while you wait for your product to arrive.

When everything is packed and ready to ship, you will get an email or notification from the manufacturer. It’s time to pick up your products from their warehouse or wait for shipment.

Sell And Repeat

Congratulations – you pulled it all together!

Imagine if you had to start a manufacturing business and then learn the regulations and the science behind it all. You can imagine how long it would take. Well, that’s the amount of time and effort you just saved.

With that extra time, you can focus on growing your sales so you can rinse and repeat. That’s what private labelling is all about. Once it’s up and running, there will be little for you to think about other than growing your brand.

That’s why so many Fortune 500 companies produce some of their products this way. And mainly because it’s a wise business decision.

Our White Labelling Services

You may be wondering by now. Why a mushroom farm would write a blog article about “How to Find Private Label Products.” It’s simple – because we can help you grow your brand and leapfrog past competitors in the mushroom space.

Nature Lion is a fully certified importer, manufacturer, and co-packer of various mushroom-infused products. I have helped brands (like yours) interested in adding a lineup of functional mushroom products.

If you’re looking for a private-labelling service that is fast, reliable and can help you launch your mushroom brand. (you’re in the right place)

In the following article, you will learn about the products that will put you ahead of the competition.

Learn more about our private labelling program >

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